SEO The Most Critical Aspect of Your Online Investment
Search Engine Optimization, or SEO, is a critical aspect of your company’s Internet investment, one of your most valuable assets. SEO is a cyclical process, a constant review of key marketing components as they are applied to search engines. Google, Bing and Yahoo utilize highly sophisticated algorithms to determine which companies are included on the first page returned by relevant keyword searches.
Your Internet Presence Begins with Your Business Website
A superior web design is the first step in website development. Your business website must instantly attract your visitor’s attention and hold it. They must be captivated by design that is engaging and full of easily discernible, valuable information. It should give them reason to stay for longer than a glance without wasting a second of their time. Superior web design must always be current and fresh, and is the first phase in developing a website that does much more than look good.
Your Online Marketing Campaigns Should Go Beyond Just Pushing Ads Out
Online Marketing Ads are an important part of the marketing strategy, just as search engine optimization (SEO) and social media are. The key is building a community of individuals who are in tune with your message. You have to:
- Engage & Interact with them
- Listen & Understand their concerns
- Analyze their needs and wants
Then, your partnership with Convergent1’s IPM strategies begins the cycle again.
Strategies For Effective Video Production
A good online marketing company will consider multi-faceted internet marketing strategies. Website video production is one essential component of your Internet Presence and online marketing strategies that your consultant should discuss with you. There are a wide range of even further website video production techniques that can be used as web videos or in other online marketing venues:
- Case Study Videos
- Event / Exhibition Videos
- Foreign Language Videos
- Product Demo Videos
- Promotional Videos
- Testimonial Videos
- Training Videos
- Viral Videos
- Website Videos